Today’s link is to a blog post – a rather interesting true story written by a counterpart at my former agency. It’s not so much about what we can do on the web, but rather, what the next generation of consumers expects our clients to do.
Some of our previous weekly posts have touched on the power of two-way dialogue between our clients and their consumers, through, for example, facebook or twitter. This link reminds us that those consumers are starting to take such dialogue for granted.
Sure, the main characters in the story are kids. But they learned about what to expect from their parents – our current audience. So this link is really more ammunition for us to use when we’re selling our clients on the value of digital interaction – and integration.
jwtto.wordpress.com 