Category Archives: Banners
Banners as Destinations.
There’s a tendency to think of banners as ‘ad units.’ To me this is selling the medium short. Instead, we should be thinking of banners as web sites. Consider: one of the key measures of a banner’s success is the … Continue reading
Filed under Banners, Rich Media
Banners.
True story: Some of the best banner ideas I’ve ever seen were done by a team that had never, ever done anything digital prior to being given the assignment. How did they do it? They simply learned a little about … Continue reading
Filed under Banners
