One of digital advertising’s main strengths is its ability to engage people and cause them to spend time with your brand. For this reason, many people make the mistake of thinking a successful digital idea has to be deep and complex. Sure, it can be, but just as with other media, a simple idea executed well online can punch above its weight in terms of engagement and information delivery.
For example, this week I happened to be gleefully ripping into a Sun-Rype fruit snack when I noticed this line on the package: “What’s in your fruit snack? findoutnow.ca.”
findoutnow.ca turned out to be a single flash-based page highlighting the point of difference in Sun-Rype fruit snacks in a simple, interesting way. The page got right to the point, and contained just three additional links: to Sun-Rype’s twitter feed, Youtube video feed and main web site.
Just proves that simple and smart wins, no matter what the media. Check out the site and see if you don’t find yourself spending at least a couple minutes with the information.
