Monthly Archives: March 2010
Banners as Destinations.
There’s a tendency to think of banners as ‘ad units.’ To me this is selling the medium short. Instead, we should be thinking of banners as web sites. Consider: one of the key measures of a banner’s success is the … Continue reading
Filed under Banners, Rich Media
Mobile apps from big clients.
If you pick up CA Interactive Annual #16 (in stores now) you will notice two things. First, that one of the judges is from JWT (Ingrid Bernstein, Digital Strategy Director at JWT New York). Second, a large number of the … Continue reading
Filed under Apps, Foursquare, Mobile Devices
When games go viral.
We’ve all heard the term “viral” as it applies to a video, ad campaign or idea – something so interesting and unique that people tell everyone else they know about it. The secret to viral ideas is that they aren’t … Continue reading
Filed under alternate reality game, Mobile Devices, QR Codes, Social networking, viral
Practical Applications for Augmented Reality.
In previous posts we’ve linked to examples of Augmented Reality, like the recent Esquire magazine which provided an enhanced experience via your computer screen, or that building in Japan with the giant Quick Response code on the front. But what … Continue reading
Filed under Augmented Reality, Mobile Devices
