Monthly Archives: February 2010
Gifts that keep on giving.
Apps. Everyone’s heard the word. And anyone with a smart phone most likely already uses several (you need an iPhone application to read the QR codes we’ve talked about in our previous emails, for instance). But applications, be they for … Continue reading
Filed under Apps
Social Campaigns.
It’s been said that in the rapidly approaching future, the social web will essentially be the web. After all, if you want to find people on the internet, odds are they’re already on facebook – and facebook now actually drives … Continue reading
Filed under Facebook, Social Media, Social networking
Print and posters go interactive.
Y’all will remember how a couple weeks ago we talked about QR, or quick response codes – those things in the newspaper that look like a bar code and when you scan them with your smart phone, the code sends … Continue reading
Our future audience.
Today’s link is to a blog post – a rather interesting true story written by a counterpart at my former agency. It’s not so much about what we can do on the web, but rather, what the next generation of … Continue reading
Filed under Customer Relationship Management
Better branding through hashtags.
Facebook is often the first tool we think of when people say “social media.” But we shouldn’t forget its quick and nimble nephew – Twitter. For those who don’t know Twitter, think of it as blogging lite. You broadcast messages … Continue reading
Filed under Hashtags, Social Media, Twitter
Turning old media into new media.
One of the interesting things about technology is that it allows us to take what used to be mass media back in the 20th Century and re-make it as interactive media today. Case in point: QR (Quick Response) codes. You … Continue reading
Filed under Augmented Reality, Mobile Devices, QR Codes
Location-based social networking.
Today’s link is not just a web site. It’s a phenomenon. FourSquare.com is the leading example of a growing trend: location-based social networking. FourSquare is essentially an ongoing game played around real-life locations using a smart phone. The idea is … Continue reading
Filed under Foursquare, GPS, Mobile Devices, Social networking
Blogs.
There’s been talk lately around the benefits of including blogs into the communications mix. As with the facebook pages we linked to in December, blogs are relatively low cost – the cost comes in the form of the time commitment … Continue reading
Filed under Blogs
Social Media: Facebook.
We’ve all heard how important this social media thing is to advertisers these days. And it’s not hard to see why. Take facebook, for example. Every brand’s target audience is already there. Setting up a facebook page is relatively low … Continue reading
Filed under Facebook, Social Media
Micro Sites.
One of the great things about digital media is that the same skills we already draw on for TV, print and other work also come into play in the interactive space. Case in point, this week’s link: the “American flag … Continue reading
Filed under Sites
